The visualizations respond to agreements established by the professional group with entities, media and the municipalities of Andacollo and Vicuña.

With an inspiring season and motivated to rescue musical culture and the great geniuses of Europe and Latin America, the University of La Serena Symphony Orchestra programmed the 2018 season based on 'The Symphony of Cultures', the same one that took over the Region of Coquimbo to share magnificent symphonies from around the world with its inhabitants.

The sought-after musical proposal was materialized in a series of concerts in chamber format, educational, special presentations and with a full orchestra; the latter starring an outstanding group of guest directors and soloists of great national and international prestige.

Due to the success of this season, the group belonging to the Network of Professional Regional Orchestras of the Ministry of Cultures, Arts and Heritage also established important alliances with media in the commune of La Serena, Andacollo and Vicuña as a way to enhance their cultural and musical work, and strengthen ties with their environment.

In the words of the executive and general producer of the professional group, Cristian Monreal Cortés, these agreements are very important for the institution: “having new media, which contribute to the dissemination of all our activities and concerts, will allow us to cover a greater extent territorial, reaching more and new audiences in the Coquimbo Region with our programs, and showing the community our musical work as a professional orchestra,” he said.

As part of the broadcast agreements, the regional orchestra managed to agree alliances with the Department of Corporate Communications of the University of La Serena, who broadcasts the presentations of the symphonic ensemble on the State University Television Network (UESTV), of which it forms part of the state team.

For the Coordinator of said Department, Mg. Karina Damke, “the University of La Serena finds it important to be able to disseminate those institutional activities linked to art and culture, and that have a high impact on the community. It is in this context that, through the alliance established with the Symphony Orchestra, we have committed ourselves so that UESTV can make known at a national level the work of this renowned ULS group, which carries out a series of outreach activities. of a social, musical and cultural nature in the Coquimbo Region.”

Another of the links established this 2018 was with the Vive Chile Elqui channel, signal 3 of VTR, where the concerts are broadcast twice a week. For the director and administrator of the regional channel, Cristian Rivera Contreras, one of its programmatic lines is culture “and therefore, we always wanted to have this important alliance with the regional orchestra, in order to provide our viewers, through a good quality product video and audio, a close approximation of the concerts (…). The transmission of these presentations has been well received by the public, both new and captive to learned music, and has allowed us to break down that gap that seeing a symphony concert is not something elite,” he confessed.

The work of the regional orchestra was also replicated in other destinations in the territory, reaching the mining commune of Andacollo and the heart of the Elqui Valley itself, through channel 5 Elquina TV. The agreement established with the latter Municipality, through the Events Office, contributed to highlighting the extension work of the professional ensemble, in addition to generating an archive of regional symphonic music on the television signal: “the Symphony Orchestra, with its executive production "They wanted to show their work because they not only perform concerts in La Serena, but they visit various communes in the region, including ours, and we believe that this agreement contributes to other cultural elements that have been developed in Vicuña," he stated. Ángelo Carrasco, in charge of the Office of People with Disabilities, an entity that for three years has arranged for the orchestra to visit the territory and surrounding rural sectors, to bring free symphonic concerts to the community.

For the benefit of local culture and to be able to bring learned music closer to more and new audiences, the La Serena University Symphony Orchestra has set itself the task of continuing to revitalize existing agreements and establish others with new municipalities and media.

It should be noted that in addition to the aforementioned platforms, the orchestra's concerts can also be relived from the website itself. www.sinfonicalaserena.cl, in the 'Symphony TV' tab.

Source: Press Symphony Orchestra University of La Serena