David Covarrubias, coordinator of Canal Novasur of the National Television Council, was the presenter of these workshops. 

“Reflect more critically on what we see on television and in the audiovisual media,” said David Covarrubias, coordinator of Canal Novasur of the National Television Council, regarding the objectives of the Workshops for the creation of Media Monitors, which They had the participation of Television III students from the Journalism degree at the University of La Serena. The activity was carried out in two sessions, in which students analyzed advertising spots and news headlines from different public television channels in the country.

The workshops were well received by the students, who, apart from analyzing the material presented during the talks, clarified the doubts relevant to the role of monitor that they will have to fulfill once they replicate these activities in different schools, unions or groups of any type. as explained by Covarrubias. The CNTV representative also thanked the students for their good disposition, “I found them very expectant, they also have a very critical and diverse perspective in the sense that they manage to identify elements that are not perceived so easily, which generates a lot of learning and experiences for them.” .

The impressions of the participants were also noted. “I consider that this activity serves to expand knowledge both in the audiovisual area and in relation to advertising, since we have critical knowledge but people in general only consume television,” said Rocío Trincado. While for Felipe Díaz it meant “internalizing my audiovisual knowledge more and seeing the commercials that are broadcast on television from another perspective.”

This is how a new workshop carried out by the CNTV in conjunction with the ULS School of Journalism comes to fruition, and we only have to wait to compile the experiences that the students will obtain during these months that they will have to carry out their modules.

Source: http://periodismo.userena.cl/