In just a couple of days, the open course that will begin on July 12, has attracted a significant number of SMEs and entrepreneurs, who see in this instance a relevant opportunity in the search for new marketing channels.

Great interest has been aroused in the community, and especially in SMEs and entrepreneurs, by the free online course offered by the University of La Serena through its Distance Education Office (OED), on tools for digital marketing. in social networks, which focuses on giving small and medium-sized businesses the opportunity to improve the way they offer their products online.

And just days after the registration process began, there are already more than 300 subscribers to this course, which lasts 5 weeks, a space in which topics such as the importance of Digital Marketing to develop dissemination strategies and positioning will be covered. , to the promotion of a product or service through social networks as a loyalty strategy or capture of potential customers.

For the Director of Postgraduate and Postgraduate Studies, Dr. Cristian Ibáñez, the MOOC course "was born as a practical tool aimed at micro and small entrepreneurs who want to enhance their businesses and ventures using the vast world of social networks. This course will provide knowledge and share experiences in Digital Marketing that can be quickly applied to improve the brand, positioning or sales channels of tradable products through social networks. This MOOC course is one more contribution from the University of La Serena to the community, which , in its unavoidable commitment to the development and well-being of society, again 'Share knowledge that improves life', and that we hope will be useful to all those entrepreneurs who today more than ever need to improve, innovate and professionalize their entrepreneurship".

Registration for this course, which will begin on July 12, is still open and can be done through the following link 

Written by Tomás Rodríguez, DirCom.