ULS managers shared experiences of bonding with the media in times of pandemic at UNAB seminar

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In this online event, the Director of DirCom, Mg. Carola Espinoza, and the Director of the Dept. of Architecture, Dr. Alejandro Orellana.

The Director of Strategic Communication, Carola Espinoza, and the Director of the Dept. of Architecture of the U. of La Serena, Alejandro Orellana, were invited to present at the Online Seminar "Links with the Environment in times of pandemic. Sharing good practices of educational institutions in Chile", organized by the Sustainable Campus Network, of which the Andrés Bello University is part of.

In the online modality activity, the Director of DirCom ULS presented: "Linking from the essence: being, doing and saying consistently", a presentation with which she gave an account of the way in which institutional strategic communication has acted as a tool to put in relationship with the university community among themselves and with the environment, aligned with their identity.

"In times of crisis, the temptation is to communicate to take advantage of public appearance at all costs. In this way, what is not is communicated, what is not believed and appears before being. From DirCom ULS we have worked not to fall into this game, having as an ethical framework the consistency between being, doing and saying.For this reason, our priority communication efforts have been to share knowledge that improves the lives of people in a pandemic context, bringing health recommendations and physical and emotional well-being, facilitating access to cultural and artistic assets, providing educational resources for parents with school-age sons and daughters or inviting the community to appreciate and care for the sky, one of the main resources in the area. we are working to connect institutional capacities with the needs of the community, through friendly, rigorous, useful and relevant communications", explains the professional.

While Dr. Alejandro Orellana presented "Interdiscipline to attend to the urgency", where he gave details of the C19-ULS-3D+ project, an action of the Faculty of Engineering and the Faculty of Sciences of the University of La Serena that, as of solidarity chain, has made it possible to manufacture face shields with 3D printing technology for health personnel in the region in the context of the COVID-19 pandemic.

Emerged from a group of academics, civil servants and students, the C19-ULS-3D+ initiative brought together the will to collaborate, the knowledge and the coordination of multiple disciplines that, from their experience, allowed innovation in the design of the shields, their validation by the health authorities, the management of the requirements of the health institutions, the diffusion of the initiative and the implementation of distribution logistics.

“To date, more than 5.000 face shields have been delivered and other parallel initiatives have been developed, such as connectors, masks and a prototype mechanical respirator. Based on this case, the role and importance of interdisciplinary work for the success of initiatives to link with the environment is analyzed, especially in emergency conditions and operational difficulties, "said Alejandro Orellana in his presentation.

Different universities, institutes and technical training centers participated in this seminar, whose representatives presented their experiences implementing Activities, programs and projects of Linkage with the Environment, in the context of this health crisis caused by COVID-19.

Written by Gonzalo Lozano, DirCom