This is the sixth literary work of Dr. Francisco Roco, and it stands out because it is linked to the work of the ULS Journalism degree.

“Communication and Technological Revolution - contributions to human understanding in the digital age”, is the new book launched by the academic of the University of La Serena, Dr. Francisco Roco, who explains the change and adaptation that man and his realities have had in this era and whose inspiration was lhe chair of Communication Theory, taught to students of the journalism career for the Faculty of Cs. Social and Economic.

The book, made through the Editorial of the University of La Serena, and which can be purchased in his bookstore, corresponds to the teacher's sixth literary work and stands out because it is linked to the work of the degree. As pointed out by the Director of the ULS School of Journalism, Mg. Cristian Muñoz, “the characteristic of this publication is that it is born from the teaching-learning process developed in the subject of Communication Theory that Professor Roco has taught for many years, so as he very well describes it in his book and explains it , these are the contributions and reflections that the students themselves have generated through the discussion of the subject.” Regarding how the idea arose, the same academic Dr. Francisco Roco expressed that “this book was born in a class of the year last, of the journalism course that is now second year, because the topic of millennials, generation Y, generation Z came up and they shared very freely what they felt about the world," highlighting how that conversation would have influenced the creation of your book.

"I had never had the opportunity to talk with someone so freely about what they felt and that conversation had a huge impact on me. So I concluded that in this generation there is something new compared to the previous one, and the previous one and so on, that is, each generation that "She comes to the University not only is she younger, but she is somewhat different from the others. So I related it to the issue of communications, social networks, the technological ways of communicating that make minds different," Roco explained.

Finally, the launch activity for this book, which was organized by the School Directorate and the Publishing House of the University of La Serena, took place in the TV Studio with a large attendance of students, teachers and the general public.

Written by Consuelo Peña, School of Journalism